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Pros

  • Well engineered products
  • Built, reliability
  • Excellent Off Road credentials

Cons

  • Global operations are not in good state
  • Limited sales and service network
  • Resale, snob value

WrapUp

 

The parent company is really not making progress and product range is outdated. Needs fresher line up and a far reaching network to back it up.

 

Mitsubishi is a Japanese automotive manufacturer, famous in India for its “Pajero” SUV. Pajero has a cult status and strong fan following all over the globe. Last decade or so has been very tough for Mitsubishi due to declining sales in many markets. Recent focus from Mitsubishi is for hybrid vehicles from which the manufacturer wants to sustain and grow worldwide. Once, Lancer is also one of its most famous sedans, its sportier version, Lancer Evolution has won a lot of global acclaim. Mitsubishi has also seen massive success in Rallies. This was undoubtedly helped by Mitsubishi’s huge off-road experience. Mitsubishi has announced that there will not be any new Lancer Evolution Series as it needs to reorganize global operations. Lancer in 1998 was the first Mitsubishi to be officially manufactured in India and it was neck and toe with its then contemporary Honda City. Diesel version of Lancer was considered to be quite contemporary in those times, and rated better than then rival, Opel Astra diesel. Times were changing, but Mitsubishi could not keep up with others as its global operations were starting to fizzle out. Mitsubishi then launched Lancer Cedia, but it was too late. Lancer Cedia was very much appreciated for its excellent ride and fantastic handling amongst global offerings in India, but it was not enough for its sustenance. Earlier generation Pajero was also on sale as Pajero SFX which had its fair share of success, but was powered by an anemic engine. Mitsubishi, despite having more powerful motors, failed ot update Pajero SFX and eventually the car axed due to dwindling sales and emission norms. Later on, Mitsubishi launched Pajero Sport, which is holding the fort for Mitsubishi in India. If a very limited dealer and service network are taken into account, Pajero Sport has shown strong success amin fan following in India. Mitsubishi has to increase its focus on dealer and service network if it wants to serisouly grow its business in India, a nation which has a strong liking for SUV’s. 

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